Let's here it for the power of print

to capitulate to inevitability due to a lack of forward thinking is unforgivable in the digital age. The print medium is sitting on true firepower: brand loyalty, killer lists and well-established communities. In today's age of community-based, social marketing, no medium has more underutilized assets than newspapers and magazines. They have communities of readers that offer marketers the real power to have one-to-one relationships with interested and motivated consumers. Yet they are not using the new metrics and database tools to tap into that there gold.

writes Parnell Woodard