Monday, July 13, 2009

No prizes for guessing the top online activity for women

A new report out on the internet habits of the female population show perhaps unsurprisngly that the number one use of the net is for shopping according to a report just out by SheSpeaks.com (via Search engine journal)

As the report states

The third most popular activity is social networking, which is also not a surprise given the stereotype that women just love to talk. The fact that both of these activities are very popular with women means that there is also some cross-over issues to consider. If women like to shop online, they’re likely to talk about that online and there are probably certain kinds of marketing tactics that will work better with them.

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