A complete community connection-maybe I have seen the future

I have been reading a fascinating piece (Ht Sarah Hartley) from Steve Buttry which he describes as a

vision for transformation of our media company and of media companies in general.

Strong words indeed and Steve wants his company to become the " Complete Community Connection."

How well it will

1. provide an interactive, well-organized, easily searched, ever-growing, always updated wealth of community news, information and opportunities on multiple platforms. We need to become the connection to everything people and businesses need to know and do to live and do business in Eastern Iowa.

2.For businesses, we will be their essential connection to customers, often making the sale and collecting the money.

The C3,as he dubs the project will retain news as being essential to mission and identity,but acknowledges that it

needs to be a portal through which you can easily reach any information or activities in the community. We need to provide a conveniently organized, easily searchable treasure chest of information that feeds multiple products that consumers reach in a variety of ways:

The important point is that the content will be driven by the marketplace and will reach some people who never read the paper

by doing important jobs such as connecting them with people of common interests or helping them find the products and services that help them live their lives.

I fully recommend a complete read of the article-it may well be the future