Making people smarter whilst saving them time-the online concept

Transfering content from a magazine to online is not always as easy as one might think.

This fascinating interview with Josh Tyrangiel, Managing Editor of TIME.com, explains some of the pitfalls.

He explains that it isnt just a question of replicating the content online and ignoring the unique selling points of the web.

"We need to be cautious about the medium he says adding that "we tell our journalists that their goal is making people smarter whilst saving them time."

Time tries to differentiate itself from other news sites by recognising this time constarint on the reader and getting to the point quickly.

"We prioritise what is important and recognise where and who the reader is."