Monday, August 10, 2009

I believe in the link economy. it adds value to all producers of content

yes the global economy is fairly grim and the cyclical aspects of our business are biting extremely hard in the face of the structural changes. But the Internet isn’t killing the news business any more than TV killed radio or radio killed the newspaper. Incumbent business leaders in news haven’t been keeping up. Many leaders continue to help push the business into the ditch by wasting “resources” (management speak for talented people) on recycling commodity news. Reader habits are changing and vertically curated views need to be meshed with horizontal read-around ones.


The words of Chris Ahearn, President, Media at Thomson Reuters speaking to Media File.

In a tirade against those businesses who blame aggregation for the mess we are in,he has this to say

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions .


Instead he continues

I believe in the link economy. Please feel free to link to our stories — it adds value to all producers of content. I believe you should play fair and encourage your readers to read-around to what others are producing if you use it and find it interesting.


ht-Martin Stabe

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