Advertisers developing personalised consumer relationships on Facebook

Facebook may be dying in some quarters but not it seems in the minds of US advertisers.

More than 80 per cent of the largest US advertisers are using Facebook to promote themselves, suggesting that corporate America has embraced the social networking site as a mainstream promotional platform. reports the FT this morning adding that

Unlike previous big brand promotion on the web, the ads on Facebook are not splashy displays and banners but more discreet, blending into the overall design of the site.
They typically invite users to engage with companies, directing them to pages and applications where they can become fans of the company and receive regular updates.