In an interview for the Independent this morning,David,who has some controversial views on the newspaper industry,describes how at the birth of the internet
"We were in thrall of these Silicon Valley mavens and our own leaders had not been chosen from the newsroom. The people running our industry had contempt for the product, they saw the news and the production of news as a cost, and they saw the advertising as the purpose, anything that interposed between revenue from advertising and more revenue from advertising was an affront,"
It is he adds though,
not too late if a pay curtain is introduced imminently.
By erecting a pay wall and charging a small price for online subscription, newspapers will be introducing a new revenue stream. Each newspaper site could be a platform to taking content from other specialist news providers, with consumers buying bespoke packages similar to pay television models. It should have happened years ago,These idiots couldn't see it. Their dreams were all about department store display advertising and fat classified sections. They couldn't see what the internet was providing, which was a delivery system of pure profit."
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