New York Times looks to the grape to create revenue

In an attempt to search for new sources of revenue the New York Times is going down the route of starting a wine club.

The paper reports that

The new venture, called The New York Times Wine Club, will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months.

Thomas K. Carley, the senior vice president of strategic planning for the Times Company is quoted as saying that

The Times is looking at a lot of different ideas for engaging our audience,” he said, “to make statements about what are our strengths, what are the ways that we can delve further into our audience and bring them products and services that basically enhance the bond with The New York Times.”