Two of the challenges that they identify are
1. deciding which to focus on, how to juggle what to put where, and how to still keep people coming to your Web site and print product. Readers can end up using Twitter or Facebook as the only means of following news; goodbye, newspaper sites.
2.the ongoing debate over how to limit or regulate what journalists put on these sites — how far is too far with opinion or personal information?
They are questions that are not solely for newspapers and the media but for most organisations.It will take time for its place to evolve,there will be mistakes and there will be opportunities.
One other main point that comes up is the issue of fatigue
Along with writing for print, which most journalists at newspapers still do, they are updating Web stories and often blogging. Add in Twitter updates of stories and observations, maintaining Facebook or MySpace pages, and checking those of others they are "following" or "friending" and the task-juggling only increases — all as newsrooms continue to cut staff.
as well as the perennial question of writing a social media policy,ranging from.
Don't discuss articles that haven't been published, meetings you've attended or plan to attend with staff or sources, or interviews that you've conducted"to
"we don't use new media to get into verbal fisticuffs with rivals or critics, or to advance personal agendas."
As I have written many times we are in the early stages of social media.Organisations are taking early steps and are still experimenting with the medium.