Sunday, September 13, 2009

Companies get on with it and sell your message

I couldn't agree more with what Dave Sparks says

Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a business must rely on others to tell their story. Yet for some demented reason, it’s still unbelievably difficult trying to convince corporations to do just that. Tell your own story. Businesses ingrained with the culture of “corporate communications” feel far more comfortable going through the traditional channels of PR firms, journalists, and bloggers.


Yes there are problems in allowing a story to go uncut,notably the need for professionalism in writing the content.That can be overcome as can the issue that PR can target more effectively.

But what the hell,companies get on with it and sell your message

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