Sunday, September 13, 2009

Get readers gradually used to paying for content

Barry Ritholtz ruminates on how to save journalism and newspapers over at the big picture.

I agree totally with what he says

The problem facing journalism and newspapers is not one of technology — it is one of behavior. People are used to free, they don’t think they need to pay for content. A solution that ignores this simple fact is destined to fail, regardless of technology, software or widgets.

His strategy?

1.All newspaper sites should require registration

2.that six month after bringing in registration sites should introduce micro-payments (pennies) for select content. This would consist of a few pennies an article.

3.that a year on all new article would require a micro payment

Ht-Adrian Monck

No comments: