Did the Sun have any alternative?

The blogosphere and twittersphere has been alive with the news of the Sun's switch to the Tories this morning.

Danny Finkelstein puts an interesting take on it over at Comment Central

A popular newspaper stays popular by listening to its readers and articulating their views with panache.
So what alternatives to its course of action did the Sun have?
First, tell its readers that, contrary to their opinion, it is not time for a change.
Second, tell its readers that the Sun isn't sure that it is time for a change.
Or third, that although it is time for a change, the Sun isn't going to make much of it in order not to be unfair.
When you examine these alternatives, you realise that none of them makes much sense. The Sun had to go with "time for a change" and had to do it in in a brash, bold way. The fact that the timing was "in your face" was really part of the point.