How Magcloud put together a magazine in less than two days

Great story via Nieman Lab of the magazine that came to fruition in 31.5 hours.

The magazine called Strange Light came at of last week's events in Sydney when the populus was subjected to a dust storm.

It was put together using Magcloud

From the idea to the final product — which featured 54 photos of the storm, each use with the permission of its photographer — took less than two days.

The potential for this is great with events being able to be turned around and published quickly and it will be an interesting exercise in seeing whether this concept takes off