The news media in the US use Twitter as a promotional tool, with extensive linking to their own news content, with newspapers much more active than TV stations.
That's the conclusion of Marcus Messner who has presented a paper, co-authored with Asriel Eford at the Future of Journalism conference in Cardiff this morning.
Alfred Hermida reports on the paper saying that
Most tweets were news related and only just over 5% were personal. Messner said most of the tweets were pitching the news content of the organisation. Overwhelming, news outlets provided links to their own material, rather than to external sources.
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