Reader's Digest to undergo a makeover

Reader's Digest has been struggling recently with its American enterprise being forced into bankruptcy earlier this year.

On the back of that,it is undergoing an overhaul with the FT reporting that it is going to

attract a younger audience to a brand suffering from its associations with doctors’ waiting rooms and elderly readers.

Its website is leading the way reports the paper

Starting with the Netherlands and China, where a redesigned website goes live this week, the group is planning to replace a patchwork of international sites, each designed separately by local teams and carrying a different selection of content, with a single, coherent platform.