Online readers turn their backs on paywalls

An interesting report commissioned by Paid Content which reveals that there is little enthusiasm for charging for content amongst the general public.

The figures from Harris Interactive show that

1.If their favourite news site begins charging for access to content, three quarters of people would simply switch to an alternative free news source, people who read a free news site at least once a month told us.

2.Just five percent of those readers would choose to pay to continue reading the site.

3.Eight percent would continue reading the site’s free headlines only.

4.And 12 percent of respondents are not sure what they would do.