Sunday, September 20, 2009

Some green shoots in the European Digital Journalism survey

Maybe one of the surprising things to have come out of the European Journalism survey is the feeling that journalism has improved in the internet age.

350 journalists across Europe were interviewed to determine what impact the advent of the Internet and widely-available broadband had had on the world of journalism.

The same poll was taken a year ago and whilst the survey not unexpectedly shows a worry about the general economic climate,there are some indicators of a positive future.

A third of respondents thought that the traditional media channel in which they worked could well be taken off the market whilst this had already happened to a fifth of the respondents.However digital media was seen as being a way of keeping the channel alive in some form.

The survey also showed the dramatic impact of twitter on the market with many organisations seeing its potential as an appetiser for information,especially those based in the UK.

More and more original content seems to be ending up on the web,although the web has created in a lot of people's minds more work with the same resources.40 per cent of respondents thought that the internet had increased their workload.

Surprisingly with the industry in deep recession,job satisfaction is higher with nearly half of the respondents reporting that the quality of journalism had improved in the last couple of years and over 80 per cent are happier or as happy with their jobs.

The main differences from 12 months ago is most certainly the recession and the falls in advertising streams which has intensified the pressure on journalists to perform and becoming more reliant on outputs from third sources such as PR agencies for content

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