So what is a good return for social media?

According to a report in Brand Republic this morning,Business Week has sunk more than $16m into a social network service that after two years has realised around $600k.

The social networking site, which users can link to their LinkedIn account, allows users to blog, post news and comments, and debate issues in a variety of forums.

adding that

In 2008 alone BusinessWeek is said to have racked up $7.6m in expenses with another $4.7m expected this year for which it is drawing only around 1.5m page views a month in the US according to ComScore.

The company is of course up for sale,having been put on the market in July having been hit by the recent falls in advertising revenue