Stop that navel gazing and look around. You are outmatched.

Newspaper executive are telling themselves 10 lies according to Julie Sims (via Martin Stabe)

The biggest is

I can compete with the best digital leaders/thinkers/creators in the world without becoming an active member of the online community.

No they can't she says

Until you have a blog, a Twitter feed and a Facebook account and until you are reading most of your news online and commenting on what you read, until you are all over Digg, Reddit, StumbleUpon, iGoogle, Netvibes and the like, until you can actually explain to me how online CPM-based advertising works, until you can explain how SEO and SEM work, until you know what “pwnd” means, until you know the significance of the 3 Wolf Moon or 3 Cat Keyboard t-shirt, you don’t know what you don’t know.
You are competing with the very people who created the Internet. Increasingly, you are competing with the generation who grew up online. How can you possibly be so arrogant that you think you can compete in that world without becoming a part of it?