He starst by saying that he dislikes the term social media
"Social media" is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached. This lends itself nicely to competitive obsessions over who has more Facebook fans, whose blog gets the greatest number of hits, whose video goes the most viral, and who has the largest number of Twitter followers. And who are the people who focus on these things? It is those who like to use the technology as opposed to those who need it.
But the answer to the question is yes it is changing the world
Almost everybody has the ability to connect. This new ability to connect is leveling the playing field and breaking down previous age, gender, socioeconomic, and circumstantial barriers to who can emerge as a leader, activist, or grassroots agent for change. The power of technology today will be determined not by web traffic and viewership, but by its ability to strengthen and more importantly facilitate connections in real time.
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