Mail's old style response blown away by new media

There is as expected much coverage of the Jan Moir controversy in the media this morning.

I do like this from Jack Riley though in the Independent who writes that The Daily Mail's response was a case of old versus new media.

Whilst the Twitterati and Facebook brigade were rallying against the article he says

in a scramble to save face, the Mail's editors, and in particular those of its online team, must have been bewildered when efforts to soften the blow by editing the headline to the piece online only attracted more derision; the change was documented on Twitter photosharing website TwitPic within minutes.