That is at least according to William Eccleshare, the new chief executive of Clear Channel's international outdoor advertising business.
Interviewed in the FT this morning,he tells the paper that
"People have been sticking things on walls for centuries, but there's now a real opportunity to change the business,In 10 years, and probably in five, the outdoor market will feel and look very different from what it does now.
In what way? Well he continues
"If you get the economics right, you can make digital work," citing plasma screens in Finland's largest shopping centre, which can change advertising to suit different groups of shoppers passing through at different times of the day.
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