social media allows brands to bypass mass media entirely. And it's not just commercial brands - it's also local authorities, celebrities, politicians, lots of the people who previously relied on the papers to get their message out there.
who also draws our attention to this report that makes it clear that Social Media is a better investment than banner advertising.
1. 2-3%: percentage of all banner ad traffic actually engaged with the target brand
2. 3 seconds: the average time users remained on target site from a banner click
3. £££s: cost per single engagement during four week campaign was 23 times HIGHER than that of equivalent Social Media campaign
Ht-Sarah Hartley
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