Friday, November 20, 2009

The Beeb recognises SEO in its headlines

The BBC has decided to make its headlines more serach engine friendly.

Steve Herrmann explains all on the Editors Blog

our developers have done a bit of work to allow journalists the scope to create two headlines for a story if they want to - a short one which appears on the front page and our other website indexes, and a longer one which will appear on the story page itself and in search engine results.
The front page headlines will remain limited to between 31 and 33 characters and will continue to appear on Ceefax and Digital Text, as they do now, along with the top four paragraphs of each story.

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