Paid Content reports that
Economist.com is about to launch a paid-for iPhone app to accompany its global business-school league-table data and its annual spin-off print magazine Which MBA?.
and adds that
MBA data is free but a search feature that creates personalised rankings is for subscribers only—the iPhone app, developed by Zone Content, also has the search feature but will be available to non-subscribers for a one-off fee. It’s the Economist’s first mobile app and a clear sign of the company’s approach to monetising online data.