Thursday, November 12, 2009

Just 5% of readers will pay for online content

Yet more research on why consumers don't like paying for news.

New Media age reports that just 5% of consumers would be willing to pay for a monthly or yearly subscription to a newspaper or magazine to access online content.

The research carried out by Continental showed that of

500 regular newspaper and magazine readers in the UK, 35% would pay 2p per article, 22% would pay 5p per article, 13% would pay 10p and 7% would pay 20p.
adding that

A micropayment model was also disliked by the majority (63%) but compared with the small amount that would pay for a subscription, 21% said they would be willing to pay for individual articles and 11% would pay a larger one-off sum to get access to the whole publication.

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