Twitter looking to businesses to monetise the model

For me the most interesting part of yesterday's NESTA sponsored discussion on twitter was the news that the company is looking at launching corporate accounts that would help the site begin to generate revenues.

Biz Stone dropped this into the conversation adding that they hoped to roll out some of these tools by the end of the year

“This takes advantage of some of the commercial use of Twitter we’ve seen from businesses like airlines and big box stores,” he said, “We want to present to them a layer of features that allows them to become better at Twitter, show them some of the analytics.”

The discussion features Stephen Fry, Biz Stone, Founder and Chief Executive of Twitter; and Reid Hoffman, Founder and Chief Executive of LinkedIn who discussed the future impact of social media.

You can watch the whole thing here