Tuesday, December 08, 2009

A chance for media innovation

Simply putting content behind a paywall is not in itself the solution to the problems of the industry.

As Paid Content reports the comments of the Times Media’s digital development head Hector Arthur who says

The Times must meet the “commercial necessity” to innovate before raising the paywall next year,

He adds

We’ve been focusing on what will that mean for the reader. .. and what will that mean for our journalism.” Within that, he’s emphasising presentation: “It’s important to innovate around how you deliver.

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