Magazines such as Cosmopolitan, Esquire and Good Housekeeping “are doing well” from Google and Yahoo, the companies most often accused of devaluing publishers’ content.
Andrew Edgecliffe-Johnson reporting from New York for the FT tells us why
a rigorous approach to tagging its articles for search engine optimisation. If you type “hairstyles” or “gifts for women” into a Google search bar, a Marie Claire article should be among the first results served up.
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