Tuesday, December 08, 2009

Why magazines are spot on with search

Magazines such as Cosmopolitan, Esquire and Good Housekeeping “are doing well” from Google and Yahoo, the companies most often accused of devaluing publishers’ content.

Andrew Edgecliffe-Johnson reporting from New York for the FT tells us why

a rigorous approach to tagging its articles for search engine optimisation. If you type “hairstyles” or “gifts for women” into a Google search bar, a Marie Claire article should be among the first results served up.

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