Wednesday, January 13, 2010

Paywalls kill off traffic and interactivity

Andrew Sullivan has come out against the paywall.

Writing on the Atlantic blog he says

I can see the value of some paywalls, but I just don't buy the business model long term. What the web values is connectivity as well as traffic. Paywalls kill off critical interaction with the wider blogosphere and reduce readership drastically. I can see why media moguls might want the paywalls as some kind of replacement for all the power and money they have lost over the last decade. But I fear that the moment has passed. There are too many amateurs out there as good as professionals; and the barrier to entry is minimal. Perhaps the media mogul is as endangered as the owners of record companies.

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