In the pantheon of digital nomenclature — brands within a sector of the economy that grew so fast that all the sensible names were quickly taken — it would be hard to come up with a noun more trite than Twitter. It impugns itself, promising something slight and inconsequential, yet another way to make hours disappear and have nothing to show for it. And just in case the noun is not sufficiently indicting
and on its professionalism
the best people on Twitter communicate with economy and precision, with each element — links, hash tags and comments — freighted with meaning. Professional acquaintances whom I find insufferable on every other platform suddenly become interesting within the confines of Twitter.