Sunday, February 28, 2010

Doing more with less in the B2B sector

Are B2B magazines lagging behind their customer colleagues when it comes to digital media?

Well the answers yes if you believe the survey by the American Society of Business Publications Editors (ASBPE).

They found that 80 per cent of respondents in the sector complained of a lack of training in the tools and techniques of digital media.

While b2b editors are working without much, if any, training for the digital world, their workload increasingly involves online publishing. The survey found that 38% of editors spend at least half of their time now working on digital content, and even more (62%) feel that spending more time on digital would benefit their publications.

Ht-Martin Stabe