Monday, February 22, 2010

The exact science of measuring web traffic

Web-traffic measurement, despite recent advances, remains fraught with conflicting numbers. The Internet's inherent accountability, stemming from the digital trace left by every Web site visit, has spawned a multitude of measures, but little clarity.

That's the conclusion of the Wall Street journal which over the weekend took an in depth look at the science of measuring web flow.

Amongst the problems identified,hits could be the same person from different machines,whereas smaller sites are saying that these inflated figures could cost them when advertisers seeking a broad reach dismiss them because of their seemingly paltry audience sizes.

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