The power of twitter at Sony

Sony have clearly demonstrated the power of using twitter after it revealed that it has generated over £1m in sales through its twitter account.

New Media age reports that

Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Sony head of corporate communications Nick Sharples said the company sees Twitter as a viable sales platform as well as a tool to amplify PR activity.

adding that

Sony launched a campaign for a special edition of its Cyber-shot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5m in revenue.