That's according to Patricio Robles from Ecoconsultancy who believes that
Thanks to the spotlight that social media tools like Twitter and Facebook can shine on these disputes, individuals have more power than ever to get companies to acknowledge their complaints and resolve disputes out in the open
However the scales may not have tipped as much as you may think and sometimes it pays not to overestiate the leverage that an individual might have.
Remember: your '15 minutes' in the spotlight will probably last about 15 minutes because the next big social media firestorm is right around the corner. Companies will increasingly recognize this and factor it into their responses.