"We just carried on snuffling up the profits like pigs around a trough.”

Press Gazette's Grey Cardigan,the parody of the old fashioned newsroom has been thinking about the future

“You know, Grey,” my ex-boss says, “I remember meetings back in the early nineties when we didn’t know what to do with all the money we were making. We had to find cunning ways of hiding it from the shareholders. We were hitting margins of over 30 per cent and were turning advertising away despite constant rate increases.
“The daft thing is, we all knew that it was going to end. We knew that the internet would eventually take away our ad revenue; that classified would go first, followed by property and sits vac. And yet we did nothing about it. We didn’t plan for the future or invest in innovative content and means of delivery. We just carried on snuffling up the profits like pigs around a trough.”