Saturday, March 06, 2010

Testing the boundaries

Yesterday's wrap around cover for the LA Times certainly came close to the boundaries of what is advertsising.

It featured the face of Johnny Depp in the film Alice in Wonderland superimposed over what looks like the usual front page complete with masthead.

According to the New York Times

The top editor of The Times, Russ Stanton, and several of his deputies vigorously opposed the ad before it was published, but they were overruled by the paper’s business executives, according to people with direct knowledge of the dispute, who were granted anonymity to discuss private conversations.

No comments: