How mobile is changing America

A new study out from Pew this morning suggests that Americans want their news portable personalized and participatory.

According to the report

The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59 per cent) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.

In terms of Portable: 33% of cell phone owners now access news on their cell phones.

In terms of Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.

In terms of Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

Is this the year for mobile advertising to take off?

One possible effect of the I-pad could be the arrival of the so called mini advert.

A possibility explored in the New York Times which says that

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

Last year it accounted for less than a third of one percent of total ad revenue but says the report

Industry analysts say that now, with the introduction of Apple’s iPad tablet, an entirely new approach to mobile ads could be near.