We will all be going out on placements in just over 2 weeks time,more on mine at a later date.
However for many students,the transformation from university life to that of the real world of work can be a shock.
Last week at the PTC seminars,Phil Hilton ex of NUTS magazine and now the editor of shortlist gave his top nine points that every student wished they would have known based on tips from former students who had joined his organisation.
1.Learn the art of multi tasking.Students are used to doing one thing at a time.Now it becomes important to learn the art of time management and learn to say no to important people.
2.Always make sure that you get a good brief and learn to coax it out of your tasker.
3.Don't just focus on the serious,remember it is fun out there.
4.News is something that a PR has given you-always remember that it is all about contacts and relationships.
5.Journalism will take over your life
6.Never try to dominate in meetings.Always try to come up with one good idea and take up no more than 20% of the meeting time.
7.Deadlines are never flexible.
8.Panic quietly and always look good under pressure.
9.The hierarchy is everything.
Showing posts with label ptc. Show all posts
Showing posts with label ptc. Show all posts
Wednesday, November 19, 2008
Saturday, November 15, 2008
PTC Awards-"The Middle is Dead,the bland and the safe are never coming back"
I was lucky enough to be one of the selected 15 from the Under and Post Graduate magazine course at UCLAN who were invited to the PTC new journalist of the year awards in London on Friday.
Ostensibly to attend the awards our real priority was to use the event as a chance to meet some of the high profile movers and shakers in the industry.
As part of the structure the training council had organised three seminars through the morning.
The first was run by Lysanne Currie,the editor of Sky magazine.By virtue of it being sent to all the homes of Sky subscribers it has the largest circulation of all consumer brands.
She described how the magazine had been successfully re branded back in September 2007 from a magazine that was read by less than 50% of its intended readership to a year later when that figure is over 61% and it can trace its success through HD take up via the magazine and put 4.9m viewers onto a recommended programme.
The secret? Creating a reader profile ( in this case it is 34 year old Rebecca from Bristol with 2 kids) and marketing the Sky Brand.
Today says Lysanne,the magazine can boast of groundbreaking covers,celebratory interviews real life stories and tailoring content in line with Sky's business priorities.
It sill has some way to go including most importantly managing a online presence but her decision to join "the monster" has certainly paid off
Paul Kurzeja is the creative director of Redwood Publishing.
For Paul,despite all the gloom and doom in the industry,it is an exciting time to join the industry.He compares the new opportunities with those following the Gutenburg revolution and reminded us of a quote from Rupert Murdoch
Ostensibly to attend the awards our real priority was to use the event as a chance to meet some of the high profile movers and shakers in the industry.
As part of the structure the training council had organised three seminars through the morning.
The first was run by Lysanne Currie,the editor of Sky magazine.By virtue of it being sent to all the homes of Sky subscribers it has the largest circulation of all consumer brands.
She described how the magazine had been successfully re branded back in September 2007 from a magazine that was read by less than 50% of its intended readership to a year later when that figure is over 61% and it can trace its success through HD take up via the magazine and put 4.9m viewers onto a recommended programme.
The secret? Creating a reader profile ( in this case it is 34 year old Rebecca from Bristol with 2 kids) and marketing the Sky Brand.
Today says Lysanne,the magazine can boast of groundbreaking covers,celebratory interviews real life stories and tailoring content in line with Sky's business priorities.
It sill has some way to go including most importantly managing a online presence but her decision to join "the monster" has certainly paid off
Paul Kurzeja is the creative director of Redwood Publishing.
For Paul,despite all the gloom and doom in the industry,it is an exciting time to join the industry.He compares the new opportunities with those following the Gutenburg revolution and reminded us of a quote from Rupert Murdoch
"the middle is dead,the bland and safe is never coming back"
PTC Awards
I will blog more abut this subject but just to say that I had a very enjoyable day at the Ptc-New Journalist of the Year awards at the Millenium Hotel yesterday afternoon.
Congratulations to all the winners and a special mentio for the winner of the Winner of the Student journalist of the year award which went to Audrey Ward from City University on the MA magazine journalism route.
Here is a list of all the award winners,coutesy of Jounalism.co.UK
Overall winner - Tom Vaughan, Caterer and Hotelkeeper, RBI
New editor of the year - Jheni Osman, Focus, BBC Magazine; (highly commended) Lucy Scott, Property Week, CMP Information
New section editor of the year - Emma Dent, Health Service Journal, EMAP Inform; (highly commended) Tom Bill, Building, CMP Information
New consumer journalist of the year - Josh Woodfin, FHM, Bauer Media; (highly commended) Jo Adnitt, Look, IPC Media
New consumer specialist/customer magazine journalist of the year - Ben Brain, Photoplus, Future Publishing
New magazine designer of the year - Tina Smith, Property Week, CMP Information; (highly commended) Luke O’Neill, Computer Arts, Future Publishing
New business journalist of the year - Crispin Dowler, Inside Housing, Ocean Media Group; (highly commended) Victoria Gill, Chemistry World, Royal Society of Chemistry
New business features journalist of the year - Tom Vaughan, Caterer and Hotelkeeper, RBI; (highly commended) Lydia Stockdale, Property Week, CMP Information
Most promising student journalist of the year: Audrey Ward, MA magazine journalism, City University; (highly commended) Alix O’Neill, MA magazine, Goldsmiths
Congratulations to all the winners and a special mentio for the winner of the Winner of the Student journalist of the year award which went to Audrey Ward from City University on the MA magazine journalism route.
Here is a list of all the award winners,coutesy of Jounalism.co.UK
Overall winner - Tom Vaughan, Caterer and Hotelkeeper, RBI
New editor of the year - Jheni Osman, Focus, BBC Magazine; (highly commended) Lucy Scott, Property Week, CMP Information
New section editor of the year - Emma Dent, Health Service Journal, EMAP Inform; (highly commended) Tom Bill, Building, CMP Information
New consumer journalist of the year - Josh Woodfin, FHM, Bauer Media; (highly commended) Jo Adnitt, Look, IPC Media
New consumer specialist/customer magazine journalist of the year - Ben Brain, Photoplus, Future Publishing
New magazine designer of the year - Tina Smith, Property Week, CMP Information; (highly commended) Luke O’Neill, Computer Arts, Future Publishing
New business journalist of the year - Crispin Dowler, Inside Housing, Ocean Media Group; (highly commended) Victoria Gill, Chemistry World, Royal Society of Chemistry
New business features journalist of the year - Tom Vaughan, Caterer and Hotelkeeper, RBI; (highly commended) Lydia Stockdale, Property Week, CMP Information
Most promising student journalist of the year: Audrey Ward, MA magazine journalism, City University; (highly commended) Alix O’Neill, MA magazine, Goldsmiths
Sunday, May 25, 2008
Why blogging is important for prospective journalists
This week,students at UCLAN on the Ba Journalism course were invited to attend a meeting with members of the Periodicals Training Council (PTC)
The magazine route was aiming to get accreditation from the board,something that I am particularly interested in as that's the option I have picked for next year.
The course had great news as it received its accreditation and that means that BA Journalism is accredited by the National Council for the Training of Journalists, the Broadcast Journalism Training Council and the PTC.
It was interesting to talk to the members and one thing that came out was the importance of blogging for students.The panel said that not only did it show the writing abilities and the interests for potential employers but also how as potential journalists you are able to deal with comment and criticism.
With these comments in mind,it is interesting to read an article in this week's New York Times magazine by Emily Gould
She writes a very good piece on how it is not always easy to be on the receiving end of comments and how to deal with the line between privacy and public exposure.
Here is one piece but try and read the whole article
The magazine route was aiming to get accreditation from the board,something that I am particularly interested in as that's the option I have picked for next year.
The course had great news as it received its accreditation and that means that BA Journalism is accredited by the National Council for the Training of Journalists, the Broadcast Journalism Training Council and the PTC.
It was interesting to talk to the members and one thing that came out was the importance of blogging for students.The panel said that not only did it show the writing abilities and the interests for potential employers but also how as potential journalists you are able to deal with comment and criticism.
With these comments in mind,it is interesting to read an article in this week's New York Times magazine by Emily Gould
She writes a very good piece on how it is not always easy to be on the receiving end of comments and how to deal with the line between privacy and public exposure.
Here is one piece but try and read the whole article
Some of my blog’s readers were my friends in real life, and even the ones who weren’t acted like friends when they posted comments or sent me e-mail. They criticized me sometimes, but kindly, the way you chide someone you know well. Some of them had blogs, too, and I read those and left my own comments. As nerdy and one-dimensional as my relationships with these people were, they were important to me. They made me feel like a part of some kind of community, and that made the giant city I lived in seem smaller and more manageable
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