To succeed sometimes you have to fail

A good piece in Editor and publisher which looks at some of the not so successful moves into the web by newspapers in America

After more than 10 years of newspapers slowly migrating to the Web, most have embraced the medium as their future, showing they can break news, provide audio and video extras, and give readers more space to react and rebut than ever before

But for all those successes there have been some failures as well,the article lists them as

1.Blogs can backfire
2.Technology can go wrong
3.Reader reaction can turn ugly
4.Not everybody wants to chat
5.There is a limit to being local
6.Pay sites won't always work
7.Print can sometimes get lost in web translation
8.It is best to choose podcasts and webcams wisely
9.Beware of moving design around
10.Be careful with databases
11.Too much traffic can be a disaster

My favorite story?

"People say things in front of a computer screen they would never say to someone's face," he adds. One such incident happened on New Year's Day when a member of the Denver Broncos, Darrent Williams, was killed in a drive-by shooting. The Post included a space for reader comment with the Web story. "It got very ugly, very quickly," Cardwell recalls. "It attracted people from all over the country because it got national attention and it got racist and really stereotypical." Cardwell was called at home at 5 a.m. on the holiday and had to remove the offensive postings from the reader response space. "I was told the comments were blowing up," he notes.