The Beeb doesnt want to disclose its advertising revenue

Alfred Hermida is having problems getting some information out of the BBC.

Using the freedom of information act he is attempting to ascertain how much the corporation has made on advertising revenue since it started putting ads on the intenational version of BBC.COM

Here is the reply he got

Disclosure would be likely to prejudice the commercial interests of both the BBC and BBC Worldwide Limited. The BBC believes that release is likely to prejudice BBC Worldwide’s relationships in the future with existing and potential advertisers which would adversely impact upon the future revenues/profit of the bbc.com business. This is likely to prejudice the commercial interests of BBC Worldwide and the BBC because less profit from bbc.com would reduce BBC Worldwide’s annual total profit and, consequently, the dividend paid to its shareholder the BBC.

Interesting !!!!!!