Then Professor Patrick Barwise of the London Business School concluded
"most people would prefer a bigger, stronger BBC to a smaller, weaker one," even where some extra cost is involved.
The Mori/Ipsos poll found that
viewers enjoy the corporation's programmes - BBC1 is by some distance the most popular channel - a large proportion do not feel the licence fee is good value for money or an appropriate way of funding the BBC.and
The further North you go in the country,the less you think the BBC is value for money.
So is this a case again for journalism that people want quality but are not prepared to pay for it.Or are we tightening our purse strings?
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