Sky has taken the broadband market by storm since it began offering Internet access two years ago. It has signed up 1.6m customers, and become the fifth-largest broadband company.
Furthermore its ambitions are to continue to grow and
Delia Bushell, Sky's director of broadband and telephony, is confident that the company will hit its target of 3m broadband customers by 2010.
Her view is based on Sky's advantage in being able to sell broadband to its 8.9m pay-TV customers.
In a maturing market this is good news for the Murdoch company especially as its rivals Tiscali,Car Ware house and Virgin media are all struggling.
In fact the only thing that could wrong for the Company is related by Diane Morrison over at Paid Content.She sees
The one thing that could hurt BSkyB is if Ofcom’s investigation into the pay-TV market eventually ends up with Sky being forced to make its premium content available at regulated rates to its rivals.
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