Perhaps Kelner was right after all

This morning the IOS carries an article by Tim Luckhurst suggesting that perhaps Simon Kelner was right after all about podcasts.

Focusing on the Telegraph whose

" journalists have not let their editor down. Today's multimedia online presence includes news, comment and analysis delivered as text, interactive blogs, audio podcasts, video and automated gadgetry."

The author suggests that according to one unnamed Telegraph source

"we are not sure how many people are engaging with it. "Figures reinforce the doubt. According to ABC Electronic (ABCe), the industry-backed measure of website audiences, Telegraph online ranks behind competitors, including The Guardian and The Times. "

And

"At a time last week when blogs on The Guardian's website were attracting between 50 and 200 responses, those by Telegraph correspondents were attracting far fewer."

Interestingly he continues that

a leading website editor says the sheer range of the Telegraph's online offerings implies continuing uncertainty. "Will Lewis began with the artificial notion that certain content is suitable at certain times of day. It is basically nonsense. The first lesson of web publishing is that you should put content up when you have it and allow users to decide."