Tuesday, February 12, 2008
GCAP abandons Digital Radio
Despite the fact that the sale of digital radios hit 1m in the last quarter of 2007 and we now own 6.5m of them,GCap has announced today that it is to close its two digital only stations,the Jazz and Planet Rock.
The multiplex provider will also be selling its majority stake in Digital One.The company says that the move will save £9m following a strategic review
Is there further evidence that digital Radio is in decline? Both the BBC and Channel 4 have reaffirmed their support for the paltform since the decision was announced.
No,this seems to stem from the unique position that GCap is in,as an attempt to boost profits in its battle to fight off predators.Indeed at the same time the Company announces that it wants to chase the I-Pod generation by doing a deal with Apple to stream its radio coverage to the I-Phone.
The one good thing that will come out of this is that digital radio owner will now have two more channels to listen to the birdsong which is currently being broadcast on the spot where OneWord used to broadcast.
Reports suggests that it is getting more listeners than OneWord ever got