In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down
Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
Not my thoughts but those of Microsoft Chief executive Steve Ballmer being interviewed in the Washington Post but some good news
in the world of 10 years from now, there are going to be far more producers of content than exist today. We've already started to see that certainly in the online world, but we've just scratched the surface
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