Thursday, January 29, 2009

Today figures show a thirst for hard news

This morning's latest radio listening figures show the public's increased interest in serious news coverage following the financial crisis.

The today programme has seen a rise in audience figures with its weekly reach now at 6.6m up half a million on the previous quarter and at its highest figures since the 9/11 attacks on America.

The Guardian reports that

A strong performance by the Today programme also helped BBC Radio 4 to its biggest ever share of the audience in the three months to the end of December 2008, according to the latest Rajar listening figures published today.

Bad news though for the Virgin rebirth station Absolute whose audience has fallen by a fifth.

Again according to the Guardian

Absolute's average weekly audience fell by nearly 500,000 listeners on the previous quarter to 1.89 million in the final three months of 2008.
And Absolute was down nearly 600,000 compared with the same period in 2007,

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