Telegraph succeeds in social media

Quite remarkable figures from Julian Sambles who has revealed to Malcolm Coles that the Telegraph Group gets 8 per cent of its traffic via social media.

Julain is head of audience development at the Telegraph group

The Telegraph got about 28 million unique visitors in March, which means social sites are sending it almost 75,000 unique visitors a day.

The figure says Malcolm show

1. How important social sites are becoming as a source of traffic.

2. And how well the Telegraph has engaged with them, with functionality like its Digg widget (EG see my post 'Telegraph tops Digg list') and Twitterfall box (despite the recent Twackdown with the Guardian).