Email is complementary to rather than being replaced by social media

Maybe email is not a dying art after all?

The predictions that social media may replace it as the tool for creating and targeting a message may be premature.

Indeed according at least to Adam Toren

While it is true to say that the social media “infant” is barely out of the maternity ward, trends seem to point to its relegation to a soft marketing approach and it is very unlikely to replace e-mail or other marketing techniques as primary methods of communication. Social media can, however, be used to spread the word about the information that you are communicating via your e-mail newsletters.