This from jeremiah Owyang (ht-Dom Rodwell) who lists what he believes to be the 9 ways to kick start your community
1. Create compelling content on a recurring basis.
2. Reward users who fill out their profile.
3. Invite community influencers and advocates to the community first
4. Encourage interaction through conversations.
5. Reward top contributors:
6. Centralize your community around your real world events.
7. Use virtual events tp integrate community:
8. Integrate with your website –and other customer touchpoints.
9. Encourage employees to get active.
Stuart Glendinning Hall looks at the various tools that a community manager has to bring an online community together.
One thing that he does advocate is the 90/9/1 rule
every 90 readers the remaining ten per cent will contribute to a lesser or greater extent, of that the top 1 per cent the most active.
which despite having come in for
criticism recently, and been described as a myth rather than reality, but I believe it still has value for community managers, especially when used as a heuristic 'rule of thumb'.
